Kaspersky Lab, a leading developer of secure content management solutions, announces that its security products have been selected by leading Chinese IT magazine, Computer Partner World, in the “Best Internet Security Software” category of the publication’s “IT Channel Champions 2008”.
The selection of IT Channel Champions is conducted by the world renowned guide for channel professionals, computer suppliers and resellers - IDG Channel World, which has been in the market for over 20 years.
Computer Partner World, a leading channel publication in China, has selected IT Channel Champions in seven major cities across China since 2004. The 2008 selection survey polled channel distributors, solution providers, retailers and distributors from a variety of business sectors, assessing a total of 27 different product lines from a range of leading brands.
Kaspersky Lab’s products attained top marks in many categories, with especially impressive scores for Brand Recognition, Product Reliability and Range of Applications. In the brand assessment for information security products, Kaspersky Lab came first in each Brand Impact criteria, including brand recognition, loyalty and goodwill. The results illustrate that the efficiency of Kaspersky Lab’s products is recognized and respected by consumers.
According to the distributors that participated in the assessment process, Kaspersky Lab’s products demonstrated a robust performance and effective protection, which made them popular among customers. In addition, Kaspersky Lab’s broad range of promotional and marketing activities makes use of many forms of media to reach a large audience, which is very helpful to distributors. It came as no surprise therefore, that Kaspersky Lab also won in the Market Winner category, because it is very effective at reaching its market.
Computer Partner World is a specialized weekly publication that provides computer suppliers and resellers with industry news, channel marketing insights, business strategies and product information. It has a weekly circulation of 102,000.
Kaspersky Lab delivers the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. Kaspersky Lab products provide superior detection rates and the industry’s fastest outbreak response time for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky Lab technology is also used worldwide inside the products and services of the industry’s leading IT security solution providers. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.
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